“The maker is too close to his product. He sees in his methods only the ordinary. He does not realize that the world at large might marvel at those methods, and that facts which seem commonplace to him might give him vast distinction.” – Claude Hopkins
“To see the world in a grain of sand, and Heaven in a wild flower…” – William Blake
What greater wealth than the ability to see the magic in the mundane?
Claude Hopkins, one of the great advertising whizzes of the early 20th century, did this in spades. Hopkins’ campaigns regularly turned little-known brands – like Quaker Oats, Goodyear Tires, and Pepsodent – into household names, making millions in the process. How? Very often, by calling attention to things that others considered too ordinary to point out.
Poets and artists turn everyday experiences into another kind of wealth, food for mind and spirit.
And the greatest alchemists of all are most often overlooked – because they’re underfoot. Children are pure potential, and capable of nearly anything (as long as no one tells them they can’t.)
Look at a snowflake, or a sprouting seed, or a newborn baby. Are these things not as magical as they are mundane?
What would happen to your life if you began to honor the magic that exists in it?